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The Natural Plant Food Co.

Plant food from a working farm · Linstock, Cumbria

The brief

A Cumbrian farm turns what its renewable energy process leaves behind into plant food, sold online and to shops and bigger buyers. A strong product and a real story, but the old site led with one product, offered no growing help and gave shops and larger buyers no way in.

Home page, live store, after — The Natural Plant Food Co.: the home page on a desktop, before and after

Home page, March 2023 archive, before — The Natural Plant Food Co.: the home page on a desktop, before and after

The before is the 2023 archive. It predates our work by about three and a half years and may be the previous agency's site.

On a phone

What we changed

BrandOne Design Lock for colour, type, imagery and claims, used across the whole store.Founder sign-off pending
StoreA rebuilt Shopify store: Shop, Our story, For business, Find your feed, and five products with one job each.
Growing adviceTwelve practical guides and a hub, all written to one approved standard.
TradeSeparate routes for shops and for bulk supply, with the approved Trade Pack as the buyer download.
GrowthAn organic search programme running since 14 October, with launch ads and lifecycle email built and ready to switch on.Ads and email not yet switched on

Selected artefacts

The sales documents behind the trade routes, designed in the same system as the store.

Trade Pack page 3: Plants feeding plants, the six steps of the farm's loop — **Trade Pack**For shops and garden centres: the buyer download on the Trade page.

Trade Pack cover: three bottles of NPFC plant food in grass, and the title Trade and Commercial — **Trade Pack**For shops and garden centres: the buyer download on the Trade page.

Commercial Supply Pack page 4: From field to commercial input, the six stages around Linstock — **Commercial Supply Pack**For bulk buyers of liquid and solid material: the source of the Commercial page.

Commercial Supply Pack cover: Commercial supply, straight from source, over a line drawing of the farm — **Commercial Supply Pack**For bulk buyers of liquid and solid material: the source of the Commercial page.

DELIVERY EVIDENCE

Growing Advice live since 25 September 2026
Trade Pack v11 live as the buyer download
Search programme running since 14 October 2026

NOT MEASURED

The store is soft-launched, and no sales or traffic figures are agreed for publication yet.

SourceBritain

Our own venture · UK manufacturing sourcing

The brief

SourceBritain finds the UK manufacturers that make what you need. The first version worked, but looked generic and early stage: a white template, a sample card with placeholder lines, stock-style photos. It needed to look like a service a buyer would trust with a real job.

Home page redesign with the Places atlas, staging data, after — SourceBritain: the home page on a desktop, before and after

Home page, the original site, before — SourceBritain: the home page on a desktop, before and after

The desktop after was captured on staging data on 28 October 2026, hours before the new mark replaced the old one in its header.

On a phone

What we changed

IdentityA new mark, a forest, cream and mustard palette, and three typefaces with a job each.
Design systemOne set of tokens, page shells and contrast rules, checked by tests, for every surface.
Sourcing studioSay what you need in your own words; it reads it once, then asks only what's missing.
Supplier discoveryReal matches with reasons, a shortlist and comparison, and nobody contacted until you choose who sees it.
Directory and placesAn index of who makes what, location pages drawn as places, and an atlas of Britain built from real listings.
MigrationEvery public page, the guides and the buyer, supplier and admin portals moved onto the new system and into production.

The mark

Two brackets, the requirement and the capability, and the square they make together.

The original SourceBritain mark: an S cut through by the outline of Britain — **Before** June to October 2026

After since 28 October 2026

DELIVERY EVIDENCE

Redesign in production since 26 October 2026
Every page and portal migrated
New mark on the site since 28 October 2026

NOT MEASURED

In production since 26 October 2026, too recently to measure.

Pudding Pot Lids

Our own shop, co-owned with Jana Silver · Hackney, London

The brief

Bamboo lids that turn the glass dessert pots people already keep into storage: one product, four pack sizes, sold on Shopify and Etsy since 2021. In June 2026 the shop led with a press quote, still named pots the lids no longer fit, and could add a different pack from the one shown.

Home page, June 2026 archive, before — Pudding Pot Lids: the home page on a desktop, before and after

On a phone

What we changed

BrandThe Hoarders Club: a new concept, palette and Dotted Lid logo, with a dry, British voice.
StoreA rebuilt Shopify store, live since 29 August 2026, with a release gate so the pack you choose is always the pack you get.
Email and flowsMarketing emails and customer flows, from the Hoarders Club sign-up onwards, with branded emails coded in-house.
SearchSEO pages for what people actually search: lids for Gu pots, a size guide, reviews, FAQ and wholesale.
AI and automationAI customer service that reads the order data and drafts each reply for a person to send, and daily fulfilment through Click & Drop.Reply tool live
Campaigns and socialCampaign strategy and Meta ads, plus outreach and social media.

DELIVERY EVIDENCE

Live since 29 August 2026
Klaviyo retired from sending
A checkout release gate

NOT MEASURED

Sales figures exist, but none is agreed for publication.

There’s more in your business.

Let’s get it moving.

What we do.

Work. Before, after, and everything we changed between.

The Natural Plant Food Co.

SourceBritain

Pudding Pot Lids

How we work.

Understand

Decide

Make and launch

Keep improving

Got something to build, fix or figure out? Let’s talk.